What Only the CEO Can Do
Harvard Business Review Julia Groom Harvard Business Review Julia Groom

What Only the CEO Can Do

The CEO wears many hats. Others on the team, in the organization can help fill many of those roles. But, there’s one critical job only the CEO can do: link the outside world... customers, partners, shareholders; the economy, government, society, etc...with the inside world...your organization.

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Customer Loyalty Is Overrated
Harvard Business Review Julia Groom Harvard Business Review Julia Groom

Customer Loyalty Is Overrated

The best way to establish cumulative competitive advantage for a brand, product or service is to establish a consumer habit and then incentivize and reinforce that habit continuously over purchase/usage cycles and time. Every time your customer chooses your brand, product or service, your advantage over the competition your customer didn’t choose accumulates and grows.

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Bringing science to the art of strategy
Harvard Business Review Julia Groom Harvard Business Review Julia Groom

Bringing science to the art of strategy

Too many strategy reviews are long on data and analysis, but short on imagination and inquiry. The key to breakthrough business strategies is two simple but powerful exercises...imagining possibilities...choices that could result in sustainable competitive advantage in value creation...and then rigorous testing of each choice by asking: what would have to be true for one choice A to be a better choice than another.

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